LinkedIn discloses the 10 most overused marketing buzzwords on CVs and profiles

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By Aanuoluwa Omotosho

Applying for a good job can be the very competitive, and sometimes may be about the survival of the fittest.  Job seekers are advised to be creative when writing their CVs as it helps them look good on paper, making their resumes difficult to dismiss. However, reports say that there are some regular terms job seekers use on LinkedIn that endangers their applications, making them obscure and difficult to notice

LinkedIn has revealed the ten most used buzzwords on the site to help users during what it says is historically the busiest week in January for profile updates.

The company scanned the profiles of 31,000 UK marketers to pin down the words perhaps all too common, especially in the marketing industry. They feature as below:

Strategic

Creative

Specialised

Leadership

Passionate

Experienced

Focused

Enthusiastic

Expert

Track record

Steve Blakeman, managing director of global accounts at OMD, said: “Given that people who work in marketing are meant to be experts in communication makes it all the more incomprehensible. If I read a profile with a more judicious choice of positive professional adjectives (what about accomplished, meticulous or sanguine?) then I am more likely to conclude that they are a candidate genuinely worth speaking to.”

The company also released three pointers for profile tinkerers: “Nail your profile summary, write for your clients and show, don’t tell” The Drum reports.


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