By Aanuoluwa Omotosho and Oluwatobi Opusunju
9mobile is ushering itself into fresh pursuits in Nigeria with a new logo and a new name which it unveiled via its official Twitter page today to set the tone on building market acceptance through a largely social media campaign.
Using its 9MobileNg @9mobileng ; #9forlife #9mobileEtisalat, the cellco unveiled its new name and logo to its over 361, 000 followers and proclaimed: “We continue to extend your reach to access the world through innovative products & services. Here for you, Here for 9ja. #9forLife #9mobile”
A new management led by Boye Olusanya is charged with managing the debt burden and rebranding efforts to re-set the company to becoming profitable as even as its creditor banks and owner-stakeholders seek for new offshore investors.
Etisalat Nigeria now re-branded as 9Mobile ran into trouble having failed to service over N541 billion debts owed a consortium of banks that include Access Bank PLC, Zenith Bank, GTBank, FirstBank and other foreign banks.
The intervention of Nigerian financial and telecoms regulatory authorities had helped to prevent a major stricture that could have erased jobs and the integrity of the two sectors.
Both the Central Bank of Nigeria and Nigerian Communications Commission (NCC) said they are still studying the situation. The NCC has assured that there would be no negative impact on subscribers and on jobs.