First Bank of Nigeria Limited has announced its participation in the 2018 Global Money Week. The Global Money Week is a global event commemorated annually to expose youths to learn about money, savings, creating livelihoods, gaining employment and becoming an entrepreneur. This year, the event was held from 12th – 18th March, 2018.
Among the activities lined up for the week by FirstBank was the Financial Literacy Day designed to foster financial stability for individuals and the society at large, as it is believed that the more people are exposed to financial skills, the more likely they are to make informed decisions on money matters and in turn save money, make investments and improve their financial health and wellbeing
Speaking on the Global Money Week, Folake Ani-Mumuney, Group Head, Marketing & Corporate Communications, First Bank of Nigeria Limited said ” In recognition of the impact a healthy savings culture has in securing the future of a nation, FirstBank is committed to the development of financial literacy, most importantly among the youths and young children in elementary and secondary schools. With our products, KidsFirst and MeFirst, we promote an effective savings culture among young people by encouraging parents to guide their wards on savings at a tender age whilst building financial savvy skills for future purposes”.
Beyond the financial literacy campaign which FirstBank recurrently embarks on through initiatives such as Future First that also promotes career counselling, the Bank has over the years inculcated the savings culture among children. This, it achieves through its products, KidsFirst and MeFirst. KidsFirsts (0 – 12 years), and MeFirst (13 – 17 years) are carefully designed to meet the financial needs of the given demographics whilst also ensuring that the accounts holders acquire the rudiments of banking and financial literacy as they grow into adulthood. Both accounts come with exciting packages to support the financial journey of the children, enabling them learn money management from an early age.
As carried out in 2017 World Savings Day, FirstBank visited 30 schools across the 6 geo-political zones. These schools were taught by staff of the Bank in line with the approved CBN teaching module, developed by Junior Achievement Nigeria (JAN).”
First Bank of Nigeria Limited (FirstBank) is Nigeria’s premier and most valuable banking brand, and largest financial services institution by total assets and gross earnings. With more than 14 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as its Representative Office in Beijing.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimized risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row – 2011, 2012, 2013, 2014, 2015, 2016 – by the globally renowned “The Banker Magazine” of the Financial Times Group; and “Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. Recently, for the sixth consecutive time, the Bank clinched the “Best Retail Bank in Nigeria” award by The Asian Banker. Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.