By Anthony Nwosu
HABO Global Limited, a sanitary product producer based in Lagos, has unveiled a mobile app designed to bring the company products especially sanitary pads to their customers and also reduce the possibility of buying counterfeit.
Speaking on the need to deploy a mobile app to the market, Nkiruka Igbokwe, the General Manager of HABO Global Limited said that “with the quality of HABO products in the market and considering the importance of their products to women’s health, we decided to deploy this mobile app. The mobile app would enable women and those that are interested in our products to have access to original product and also reduce the stress of searching for where to get these products. We designed the app to incorporate electronic payment and logistics. This will make the use and access to HABO products exciting and refreshing.”
Speaking on the security and development of the mobile app, Chief Executive Officer, Mira Technologies Limited, Ifeanyi Ifeabunike, added that “we brought the global best practices to the fore in the deployment of this app. We have taken into consideration the need for customers to have their data protected by working with Interswitch, a reputable payment gateway and Guaranty Bank PLC to ensure that Nigerians have the most secured mobile app. We also integrated email authentication and notification to ensure that security is taken a step further. The mobile app can be downloaded via Google Play store.”
Also, in line with corporate social responsibility and digitization policy of the company, HABO Global will be offering women various prizes that would enable them start their own businesses, once they download the app.
In addition, to create awareness on the app and induce its usage, HABO Global plans an Instagram competition that encourages creativity with a one minute video about the HABO sanitary pad. Competitors are to use the HashTag #HABOGLOBAL. Winners stand the chance of becoming HABO product ambassadors.
“Prizes ranging from one million to hundred thousand would be won in the two month period that the Instagram competition would be on. We understood that a lot of Nigerian women are hard-working and we are looking at empowering about four women and making them our products ambassadors. In a social media world, we encourage women to follow our Instagram page and make a one minute video and talk about the sanitary parts. This is in line with the unveiling of the app. Women with the highest likes stand the chance of winning mouthwatering prizes,” said senior company official, Paul Osaze Ohunmende.
Three women would emerge as the product ambassadors with the winner taking one million Naira, the first runner up goes home with N250, 000 while N100, 000.