The event will serve as an official launch of the new partnership between Microsoft 4Afrika and FirstBank, following a memorandum of understanding signed earlier in June 2018. The partnership seeks to build the capacity of local SMEs and accelerate their digital transformation, by providing them with exclusive and tailorednon-financial solutions. Participants will be exposed to skills development resources, access to business networks and an educational platform.
“With this partnership, FirstBank customers can buy Microsoft products at discounted rates in the local currency – the naira – as this seamlessly aids technology adoption, skills and capacity development among SMEs in Nigeria,” she adds.
AmroteAbdella, Regional Director of the Microsoft 4Afrika Initiative and the keynote speaker for the eventsays: “For SMEs, integrating technology into their operations is no longer an option, but a necessity for future growth and success. We’re looking forward to engaging in discussions that explore how technology can extend reach to new markets and improve productivity, whichresults in better customer service, more competitive offeringsand the ability to act with agility.”
Across the continent, Microsoft 4Afrika is forging partnerships with several playersin the SME ecosystem – from banks to telcos – to enhance SME offerings and reach a broader audience.
“Technology and the relevant digital skills today play such an integral role in business success. We’re working with organisations to extend this support to as many SMEs as possible, ensuring not only their success, but the growth and competiveness of our continent in an increasingly digital world.”
The 4Afrika Initiative is Microsoft’s business and market development engine in Africa. Launched in 2013, it aims to unlock and accelerate Africa’s potential to create technology not only for the continent, but for the world.
First Bank of Nigeria Limited (FirstBank) is the premier Bank in West Africa and the leading banking services solutions provider in Nigeria. With some 14 million customer accounts, FirstBank provides a comprehensive range of retail and corporate financial services with over 750 business locations. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a Representative Office in Beijing.