By Nwakaego Alajemba
The new board and management of Emerging Markets Telecommunications Services Nigeria Ltd (EMTS), owners of the 9Mobil brand said they are committed to repositioning the company through a new suite of innovative services that would see it closing the gaps with the competitors in the months ahead.
9Mobile spoke during a recent visit to the Nigerian Communications Commission (NCC) in Abuja. According to the Chairman of EMTS, Prince Nasir Bayero, who led the team, 9mobile is ‘designing new strategies to ensure it continues to provide excellent quality services while complying to the industry’s required key performance indicators.’
Bayero said the telco was reworking its engagement of the market with more customer-focused services targeting to increase its subscribers base by bringing a variety of voice and data options to customers.
He said the team was in NCC to also update the telecom regulator on the progress made since the takeover of 9mobile in November 2018 by its new owners and management.
The takeover followed a joint intervention by the Central Bank of Nigeria (CBN) and the NCC to tame the financial and boardroom crises faced by the company and stave off a takeover bid by banks to which the telco was heavily indebted.
Both the financial and telecom regulator helped to navigate 9Mobile through a sale process that brought in new investors and management to save the telco from total collapse.
The Executive Vice Chairman and CEO of NCC, Prof. Umar Garba Danbatta while welcoming 9Mobile advised on the need to adhere to strong, transparent and effective management procedures to ensure sustainable growth for 9Mobile.
He commended Bayero and his team for being able to increase their subscribers’ database and still ‘maintain high quality of service KPI delivery on their network in spite of the challenges faced by the company.’
Danbatta ventured that there may still be need for the company to further work on its current structure in order to achieve greater productivity and better services delivery.
Director of Consumer Affairs Bureau at NCC, Felicia Onwuegbuchulam, counseled the telco on the need to consistently maintain quality of service even as it aggressively rollout new services and expand its market.