One of the internet’s premium domain names BuyShares.com has been acquired by Finixio for a six-figure fee.
Previously sold for $15,900 in 2015, BuyShares.com represents one of the most premium domain names available in the financial space.
It joins a long list of premium financial domains that have been sold in recent years including Invest.com (acquired for $5m by a financial group in 2014), Investing.com (acquired for $2.45m by ForexPros in 2012) and Capital.com (acquired by Larnabel Ventures with a $25m investment). The US-focused domain BuyStocks.com is also reportedly owned by Buy.com.
Regarding the BuyShares.com acquisition, Finixio co-founder Adam Grunwerg said “We’re very happy to secure such a strong, memorable domain name for our business and users. We plan to use the new domain name to launch a new SaaS service for analyzing the stock market and comparing broker’s fees.”
One of the motivations for Finixio acquiring the domain name was the increased interest in users looking to buy and trade shares on the stock market. Reddit trends such as WallSteetBets had generated record growth for many stock trading platforms in 2020 and 2021.